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Welcome to IPA TouchPoints
The IPA TouchPoints Initiative is the first, consumer-centric, multi-media study available to all.
TouchPoints has been developed by the communications business to provide a better understanding of how people use media in their daily lives.
TouchPoints2 will be available in two stages — the Hub Survey was released on 3rd July 2008. It will be followed by the Integrated Planning Database in September 2008. TouchPoints2 builds upon the successful launch of TouchPoints1 in 2006.
Watch Brand Republic TV's interview with Jim Marshall and Lynne Robinson on TouchPoints 2
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